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Consumer media consumption will drive 2010
& only the online-savvy will thrive
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| Building Online Video Destinations to Feed Viewers' Appetites |
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 New Year's Live Stream Hype:
With over 11 years of exploring the live online space under our belt,
we've found more recently the ever-increasing demand for live online channels. Our most recent coverage of Times Square on New Year's Eve offered revelers the chance to tune into Hulu.com for the celebration from the comfort of their own internet-enabled device. For those who couldn't bear sitting in single digit weather, they could still be at the epicenter of the New Year's count down.
On 12/31, Origin brought the Heat to online fans. The San Antonio Spurs vs. Miami Heat game provided action packed coverage for the live broadcast. Powered by yours truly. |
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Leaner & Meaner Community-Driven Online Models
According to http://mashable.com/2009/12/23/news-media-trends/, the
future for news organizations will have less to do with news content
than it will be about filtering information and "making life easier
for readers. News organizations' product isn't news, its making sense
of a community for readers," Chen said.
Both the Huffington Post and CNN iReport use video as their medium for providing readers with what they want, when they want it. Online video will comprise 90 percent of the world's Internet traffic by 2013: http://www.huffingtonpost.com/
andy-plesser/video-online-video-set-to_b_299952.html |
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 3-D Everywhere
Based on the recent success of Hollywood hits like Avatar and other enhanced films,3-D is heating up. Similar to how television and the web transitioned from SD to HD, 3-D seems to be the next frontier. The new technology was the highlight of this year’s CES show in Las Vegas but the question is when this technology will find its way out of the theater and into everyday video for the home and online. Television manufactures are lining up to support at least one of the competing standards and PC monitors are not far behind. Regardless of the timeline, we already have our eye on this exciting development and will stay at the forefront of this movement.
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It's a Personal thing
iMEDIA CONNECTION said it perfectly.
"...the new trend is that people are empowered to consume media
and content on their own terms. Mobile devices, netbooks, interactive
television... -- screens are everywhere we look. Brands need to be
thinking about how they can produce content people want to consume and
how they can distribute it as efficiently as possible to all of these
channels."
 To help formulate your mobile strategy, Origin will launch a Limited Time iPhone Offer
Our special promotion begins in February, and Origin is offering
a substantial markdown for live streaming to the most wanted
smartphone on the market, the iPhone.
Email us for further details at http://www.origindigital.com/campaign/iphone/. |
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| Upcoming Events:
Meet our Leaders |
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CEO, Darcy Lorincz at Mobile World Congress (MWC) in Barcelona from Feb 15-18th
If you're planning to be at MWC, make sure to tune into the Origin Digital and Accenture exclusive session: Delivering Mobile Video without Killing Your Network.
Interested in attending? Email info@origindigital.com. |
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| Blog : Origin Perspectives |
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Smooth, and Dynamic, and Adaptive streaming, oh my!
You may or may not be familiar with a relatively new online video
streaming technology that has been around for over a year, but has yet
to be fully embraced by most content publishers online. This technology, however, can be hard to describe because it has many names, with each being called something different by the companies that have incorporated it into their player and streaming software.
- Microsoft's Silverlight calls it Smooth Streaming
- Adobe's Flash calls it Dynamic Streaming
- Apple's iPhone/iTouch calls it Adaptive Streaming
(or HTTP Streaming)
 Although there are some pretty major technical differences in terms of
how each of these technologies work, the end result as far as user
viewing experience of video content is concerned, is more or less the
same. If you have heard of these technologies, you might ask why
should I care about smooth/dynamic/adaptive streaming? What is the
point? How will it benefit my customers? The major accomplishment of
the technology is that you don't have to compromise the quality of
your video online anymore (ok, you still have some limits).
For our full blog entry:
http://www.origindigital.com/media/blog/ |
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| New & Now |
| The launch of our own broadcast center in Mediahouse, the largest studios and post production facilities in the U.K. |
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Food for Thought:
 Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.
- Albert Einstein
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| Origin Digital, an Accenture company, enables organizations across all industries to capture, convert and control high-definition online video. Founded in 1997, Origin Digital's decade of experience provides the company with a competitive advantage in managing online video from acquisition to monetization across all platforms. With ownership of multiple state-of-the-art broadband-specific facilities, Origin Digital combines a uniquely global reach with unparalleled industry intelligence to drive its customer's business objectives forward. |
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